Hi, I'm Abhishek LG
Product Designer

Designing products that move critical business metrics

For 7+ years, I’ve taken complex, multi-industry platforms—from high-volume E-commerce and IoT to enterprise AI—and turned messy workflows into seamless product experiences designed to move critical business metrics.

Abhishek LG
90%+
Workflow Friction Cut (Enterprise B2B SaaS)
4x
Product Velocity Boost (Business-Critical Apps)
0➔1
Offline Ecosystems Digitized (Operations & ERP Platforms)
5+
Complex Platforms Scaled (Multi-tenant Systems)

Enterprise AI & SaaS workflows

From blank canvas to live outcomes, enterprise scale, founder speed, from start to finish every time.

See the work

0➔1 Operations digitization

Replacing paper chaos with digital precision. NutBite, how a complete 0➔1 design transformed their entire operational workflow.

Explore NutBite

Design logic & strategy

10 heuristics. 10 real-life stories. UX explained through dosas, dance classes, and badly designed taps.

Read my thinking

How I solve enterprise problems

Bridging business strategy, complex logic, and product execution.

01

Discovery & logic first

Behavioral research and workflow mapping before touching Figma. Deconstructing legacy tech debt into clean system architecture.

02

0➔1 Execution grit

Converting paper-heavy, offline friction into modern digital platforms through direct user and stakeholder collaboration.

03

Scalable systems & handoff

Building modular design systems optimized for rapid engineering execution and data-backed iteration.

Case studies

Real products, shipped — not portfolio pieces.

Replacing 8 legacy tools with one multi-tenant platform

Re-architecting enterprise underwriter workbenches for speed, precision, and multi-tenant scale

RiskLane submissions workbench
92% ↓ time-to-quote 4× high-appetite deals closed 85% reduction in manual work · Across 5 lines of business
Read the story

They needed a system to record their sales.
And I gave a business partner that never sleeps

Transforming paper logs and WhatsApp chatter into an automated business engine

NutBite store dashboard: today's sales, annual sales, weekly and monthly totals, low inventory alerts, top selling and slow movers
60% fewer missed reports 50% less inventory waste 5 screens · full store digitized
Read the story

Skipping the manual audit: how I engineered AI to run it instead

Not prompted. Directed

AI audit diagram: sketches and pain points flowing through AI into structured heuristic findings
AI-augmented research system >50% research time saved Strategy, findings & fix
Read the story

Most budget apps track what you spent.
Spendly asks if it should've been

Replacing reactive expense logs with reflection-based financial tracking

Spendly expense tracker screens: new expense entry, daily dashboard, and expense recorded confirmation
Solo founder — idea to live product Designed, built & shipped alone Used by real people, solving a real problem
Read the story
★ Straight from LinkedIn

What it's like working with me

Strong opinions, loosely held. Shared credit, owned outcomes.

LinkedIn recommendation from James Whitlam, Founder at Vancap, who managed Abhishek directly at Concirrus
LinkedIn recommendation from Farah Bukhari, Staff Product Owner at Concirrus, who worked with Abhishek on the same team

7+ years. 4 companies. One design journey

From people to products — building experiences that are simple, scalable, and impactful.

The Unabridged Impact

Detailed KPI breakdowns, cross-functional leadership frameworks, user adoption metrics, and full architectural scope across 7+ years of complex product builds.

This document outlines the operational systems and design governance strategies used to drive revenue growth and scale engineering workflows from 0→1 to enterprise rollout.

Let's build meaningful
products together

Download Resume

Thinking out loud

Notes on AI-native enterprise UX, behavioral design, and systems.

5 min read

UX is not just screens

7 min read

A good product works. A great product talks

4 min read

Design is not about teaching. It's about feeling at home

4 min read

Your users need a brake pedal

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